The impact of cruise business on the territory is heavy
Costa commissioned a study to Deloitte and the Universities of Genoa and Hamburg to assess the value of the business generated ashore
Cruises confirm their positive contribution to the economy; Costa Group in 2018 generated a total economic impact of 12.6 billion euro in Europe, creating 63,000 full-time equivalent jobs.
These figures emerge from a study conducted by Deloitte & Touche, the University of Genoa and the University of Hamburg, presented at the 59° Genoa Boat Show, with the participation of the Undersecretary of the Italian Minister of Infrastructure and Transport, Roberto Traversi, the Director of Communication, Training and Youth Policies of the Liguria Region, Ilaria Cavo, the Mayor of Genoa, Marco Bucci, the Mayor of Savona, Ilaria Caprioglio, the General Secretary of the Western Ligurian Sea Port Authority, Marco Sanguineri, and the President of Confitarma, Mario Mattioli.
Shipbuilding is the most significant activity in terms of the Costa Group's economic impact at European level, with 4.5 billion euro and 20,000 jobs, thanks to a fleet expansion plan that provides for the arrival of 7 new ships by 2023, two of which are already in service.
Also particularly significant is the income generated by the spending made by guests during the various calls, amounting on average to 74.60 euros per passenger in every European port visited by the company's ships. To confirm the role of the sector in stimulating tourism, 60% of guests say they want to return to the destinations visited with the cruise ship.
“Cruises bring value and wealth to the cities and countries where they operate that go well beyond the common perception. Every euro spent by our Group, by our guests or by our crew has a multiplying effect, creating a virtuous circle that can positively transform the local economy, guaranteeing continuity and strengthening economic stability” said Neil Palomba, President of Costa Crociere. “The aim of our study is precisely to quantify this value, focusing on Europe and Italy, where we are a leader and have an established historical presence, so that more informed development programs can be built with the communities of our ports of call”.
The study considered the three main types of economic impact: the direct impact (38% of the total), i.e. the expenses incurred directly by the company, its guests and its crew; the indirect impact (36%), which corresponds to the expenses incurred by 10,000 suppliers and partners to meet the direct demand; the impact on downstream activities (26%), i.e. the economic benefits derived from the fact that the employees of the Costa Group and its suppliers and partners in turn spend their salaries to buy other goods and services, thus supporting consumption in the areas where they live.
Italy and Germany are the two European countries where the Costa Group (which includes the Costa Cruises and AIDA cruises brands) generates the greatest value.
Italy benefits from an economic impact of 3.5 billion euro, while in employment terms 17,000 jobs have been created.
The main benefits for the local economy are derived from the presence of the company's head office in Genoa. Costa employs over 3,200 Italians, including the crews employed on its fleet flying the Italian flag. Also significant is the number of Italian suppliers and partners with whom the company collaborates, over 4,700, including Fincantieri and major Italian brands in the fields of design and food and beverage.
Italy is also among the top destinations of the ships in the Costa Cruises Group, with 3.2 million passenger movements and 852 calls in 20 different ports in 2018.
The company has also invested in many Italian companies, including Ecospray, a state-of-the-art manufacturer of cleaning systems for exhaust fumes from ships, and is a shareholder in the cruise terminals of Savona, Civitavecchia, Venice, Trieste, Naples, Genoa and La Spezia.
Liguria is the Italian region that draws the greatest benefits from the presence of the Costa Group, with 511 million euro of economic impact and 3,200 jobs created, including 1,100 direct ones.
In addition to hosting the company's head office in Genoa, Liguria can also count on 3 home ports (Savona, Genoa and La Spezia) where Costa’s and Aida’s ships regularly call and to which they will bring a total traffic of 1.2 million passengers in 2019.
In 2017, Costa and the Italian Merchant Navy Academy Foundation with the Liguria Region inaugurated the Accademia Ospitalità Italiana Crociere, Italy's first training center for on-board hotellerie, which has so far trained 500 people, 94% of which have been employed on Costa’s ships.
In Genoa in 2018 Costa had an economic impact of 280 million euro creating 1,800 jobs. A further increase is expected in 2019 thanks to Costa Fortuna, which has been calling at Genoa again every Friday since the end of March, bringing 170,000 passenger movements to the port, which will increase to 185,000 in 2020 thanks to the switch from Costa Fortuna to Costa Pacifica.
With 850,000 passenger movements in 2018, Savona is the main home port of Costa which directly manages the Palacrociere with its two terminals. The economic contribution to Savona is 125 million euro and 700 jobs. Here too an increase is expected in the next few years, particularly thanks to the arrival of Costa Smeralda, the new low environmental impact flagship fueled by liquefied natural gas, which will call at Savona and La Spezia every week from the end of 2019 Specifically to accommodate Costa Smeralda, work on the main quay is being completed and the Palacrociere structure is being adapted, in which Costa and the Western Ligurian Sea Port Authority have invested 20 million euro.