German helm of Spanish cruise company singing in the rain waving at market grow
A very unique and quite ‘crazy’ manner chosen by Richard Vogel to make wishes and express gratitude to Pullmantur Cruceros’ stakeholders for the great job done in 2018
Certainly it was unexpected, especially considering that normally German people are reputed as very solemn (sometimes too much) and hard to take things with jokes.
So the surprise was double when opening one of the most serious social network to discover Richard Vogel, President & CEO of the Pullmantur cruise group of Spain, literally singing in the rain, with his umbrella, in a typical summer uniform – swimsuit and a polo shirt - on a beach.
“I wish all of you a Happy New Year and I am happy to use the opportunity to express my thanks to all the employees, shoreside and onboard of Pullmantur Cruceros for their great job they have done in 2018, for their loyalty and tireless engagement.
Thanks to our amazing guests, thanks to our great business partners and a special thanks to our shareholder” he wrote on his Linkedin profile, being perfectly aware of the unconventional procedure.
“I hope the video will create a smile on your face, and for all they believe this video should be better posted in FaceBook, stay cool, enjoy your live, take it with humour and do it like me: dance when it rains, because everyone can dance when the sun is shining” the German top manager of the cruise business concluded his short but warm message to all his contacts.
Richard J. Vogel’s professional career is strongly linked to the tourism sector, particularly the cruise industry, which has led him from AIDA Cruises and TUI Cruises to Pullmantur, therefore demonstrating great knowledge of the sector and its major players also across the national industry.
As Managing Director and Senior Vice President Marketing & Sales at AIDA Cruises, he played a significant role in developing and establishing the brand. Vogel, since its founding in 2008 and until the end of 2014, led TUI Cruises as Chairman & CEO to become a leader in the sector in Europe.
In July 2016, he was appointed President & CEO of Pullmantur Cruceros, a cruise line company focused on the Spanish and Latin American markets; originally formed in 1990, it was acquired by Royal Caribbean Group in 2006.
He also supported Saga Cruises, as Board Non-Executive Director, from May 2016 to March 2018.
Pullmantur Cruceros accounted for a third of Spanish cruise passengers in 2017, and Vogel is truly convinced that the Spanish cruise market has a lot of potential still to be exploited.
According to data recently published by the Cruise Lines International Association (CLIA), 510,000 Spaniards took a cruise in 2017, which represents a 6.5% increase on the previous year.
In this context of growth, Pullmantur Cruceros welcomed 34% more guests year-on-year and increased its market share by 6%, further strengthening its position in Spain.
Last year, the company allocated 3 of its 4-vessel fleet to the Spanish market during high season, compared to just 2 in 2016.
It also operated year-round from a Spanish port for the first time, making f 161 stopovers, of which around 70% were for boarding and disembarking, so increasing contribution to the local economies.
With regards to destinations, Pullmantur Cruceros has a strong presence in the Mediterranean and the Canary Islands, as well as in the Norwegian Fjords.
Presently Pullmantur has become the main player in the Spanish cruise passengers worldwide since 2016, a goal that Vogel attributes to “the realization that a cruise is no longer seen as a luxury item; it can be said that the market has been democratized, and this work has benefited all companies in the sector and people who wanted to carry out a cruise as a new experience. Although the reality is that, compared to the choices made by people for their vacations, cruises represent a mere 2% so the potential is huge and the Spanish market can rapidly rise to 700,000 passengers per year (+40%) in the next five years, and one million Spaniards traveling aboard cruiseships in 2025.
In Spain we have managed to attract consumers eager to cruise, presenting a product not only accessible to almost everyone, but also we have designed it with all the services and the program to the taste of what the Spaniards want. We offer all-inclusive service on board; the service we provide has made them the most popular in Spain” Vogel concluded in a recent interview on the Spanish press.