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Editor in chief: Angelo Scorza
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08/07/19 11:48

Fraser Yachts passes from a three colours flag to the Stars & Stripes

The USA’s largest recreational boat and yacht retailer MarineMax has agreed the acquisition of the Monaco-based longest serving full‐service brokerage house in the world from the world’s number one yacht builder Azimut Benetti

MarineMax, Inc, the USA’s largest recreational boat and yacht retailer, has entered into an agreement for the acquisition of Fraser from the world’s number one yacht builder, the Italian‐based Azimut‐Benetti Group.

“MarineMax has been a valued partner of our Group; its unrivalled success through many years makes it the best possible owner of Fraser for the future. Strategically, becoming independent from the Group will favour the development of the commercial relationship of Fraser around the world” commented Paolo Vitelli, Chief Executive Officer and Chairman of the Azimut|Benetti Group.

“The acquisition of Fraser is significant for MarineMax as it dramatically increases our presence and strength in the strategically important superyacht category. Second, it expands our international capabilities and footprint, unlocking other potential future opportunities” stated W. Brett McGill, Chief Executive Officer and President of MarineMax, Inc.

“We are very excited about adding Fraser and its team to MarineMax. Fraser is clearly the leader in the services it offers and we intend that it will operate in the future as it has historically. Also, we are happy that Paolo Vitelli (CEO and Chairman of Azimut Benetti Group) and Roberto Giorgi (Chairman of Fraser) will remain with Fraser as their years of experience are invaluable”

Together with the Azimut Benetti family, the world’s largest yacht constructor for the last 19 years, Fraser has enjoyed a market share of over 24% in terms of the value of yachts sold and almost 20% worldwide share in terms of the number of yachts sold above 24 meters over the last 5 years.

Its brokers are outperforming the market, closing more transactions for clients than any other provider and beating Fraser’s own 10‐year records along the way.

“The synergies between MarineMax and Azimut‐Benetti have for a long time been very powerful and real; we look forward to the next chapter in Fraser’s growth with a company we know has been built on solid relationships, efficient and transparent business ethics” McGill added.

Being an integral part of the MarineMax Group is a reinforcement of Fraser’s own roots, which are in the USA. A worldwide company today, Fraser in fact was born in 1947 in North America, founded by David L Fraser in Cannery Village, Newport Beach, California. The company started from offices in Newport, San Diego, Seattle and, of course, Fort Lauderdale.

American yacht owners and charterers account for over 50% of its business today.

With 20 offices in 18 countries and over 160 specialized staff, Fraser offers experienced client support in sales & purchase, yacht management, charter management and charter retail. Its dedicated crew placement division, The Crew Network, has been placing qualified and quality captains and crew on the world’s most renowned yachts for over 30 years.

Founded in 2015 and headquartered in Clearwater, Florida, MarineMax - a New York Stock Exchange‐listed company - is focused on premium brands, such as Sea Ray, Boston Whaler, Hatteras, Azimut Yachts, Benetti, Ocean Alexander, Galeon, Grady‐White, Harris, Bennington, Crest, MasterCraft, MJM Yachts, NauticStar, Scout, Sailfish, Scarab Jet Boats, Tige, Yamaha Jet Boats, Aquila, Aviara, and Nautique, and currently has 67 retail locations in Alabama, Connecticut, Florida, Georgia, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, South Carolina and Texas; it also operates MarineMax Vacations in Tortola, British Virgin Islands and the Bahamas.

Angelo Scorza

 

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