Another hat trick for Costa in Asia
The Italian cruise line enters second tripartite partnership with Singapore Tourism Board and Changi Airport Group to grow the regional Fly&Cruise market
Costa has entered a second tripartite partnership with Singapore Tourism Board (STB) and Changi Airport Group (CAG). The 3-year tripartite partnership will leverage the Italian cruise line’s global presence, Singapore’s cruise hub status and Changi Airport’s air hub connectivity to further enhance Southeast Asia’s appeal as a cruise destination.
The partnership will see joint-marketing initiatives rolled out in different countries where Costa operates worldwide, and includes creating attractive packages especially for Costa’s guests, and is expected to bring in over 100,000 international fly&cruise visitors to Singapore over three years.
Costa was the first cruise company in the world to start regular cruises in Asia back in 2006. Currently 4 ships out of the 14 total of its fleet are based in Asia year round.
The Costa Fortuna, with a total capacity of 3,470 guests, is currently deployed in the Far East, and will be homeported at Singapore from mid November 2018 to March 2019.
Singapore is a popular gateway to the Southeast Asian region for cruise visitors, due to its strategic location, dynamic tourism landscape, and leading air and cruise infrastructure. In 2017 the country welcomed 421 ship calls and logged a passenger throughput of 1.38 million, an increase of 3% and 17% respectively over 2016 figures.