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Editor in chief: Angelo Scorza
01/10/18 11:09

Advertising bonus: terms and conditions

From Studio TCL, the ‘Instructions for use’ also for road haulage subsidies. News also from the GDPR front

Terms to be granted tax refund on advertising, for investments in advertising campaigns on daily newspapers and magazines (even online), on TV and radio made in 2017 and 2018. Enterprises, independent workers and non-commercial institutions can be eligible, provided the overall investment exceeds, at least by 1%, the whole investments made on the same media during the previous year.

Regarding the timing:

  • the aforementioned growing advertising investments on newspapers, radio and TV as from 1.1.2018;
  • growing advertising investments exclusively made on daily papers and magazines, even online, between 24.6.2017 and 31.12.2017.

Tax refund, still granted within the fixed cap on borne expenses, is equal to:

  • 75% of the whole growing investments made;
  • 90% of the whole growing investments made, in case of small-medium enterprises and innovative start-ups (75% until EU Commission's approval).

Regarding the investments made in year 2018, the Department for information and publishing of the Presidency of the Council of Ministers shall issue, by November 21st 2018, the list of individuals who applied for a tax refund, also showing a provisional allotment percentage in case available funds and envisaged refunds would be insufficient.

The acknowledged tax refund shall be only offset by submitting an F24 model through the Italian Tax Agency online service, conversely, the application will be rejected.


Barbara Pollicina

PKF - Studio TCL Tax Consulting Legal –

Genoa – Milan



Investments in the transport sector: green light on 2018 aids


Freight haulage companies operating on behalf of third parties shall be granted subsidies for investments in new vehicles, new trailers and semi-trailers provided with low environmental impact technologies.

The aforementioned investments shall be subsidized provided the purchase has occurred in between

July 18th 2018 (one day after the enforcement of Ministerial Decree 221/2018) and April 15th 2019.

Regarding vehicles, subsidies are only issued if the first registration was filed in Italy and within the same period.

Based on Ministerial decree 221/2018 33,600,000 Euro were allocated for investments made in 2018; at any rate, the acceptable cap for each single company shall not exceed 750,000 Euro.

In case available subsidies for each single sector would be running out, the left subsidies shall be proportionally split among entitled persons.

Subsidies are considerable and measured on the vehicle's size.

For further details click link:



Chiara Vurruso

PKF - Studio TCL Tax Consulting Legal –

Genoa – Milan



Privacy: the legislative Decree to comply with latest EU Regulations was published in the Official Journal on September 4th


By endorsing the Legislative Decree n. 101 dated August 10th 2018, published in the Official Journal on September 4th, the European Regulation 2016/679 (GDPR, General Data Protection Regulation) substantially prevailed over Data Protection regulation dated 2003. In order to update regulations to EU framework, the Italian lawmaker, followed the easiest path. All domestic measures, even partially in disagreement with EU regulations, were revoked.  As from May 25th 2018, GDPR has been enforced in Italy without requiring further legislative measures, however the new regulations were eagerly coveted particularly to sort out some technical and explanatory aspects aimed at better illustrating how the new EU regulation would be  enforced on small-size companies. Unfortunately, as often occurred, the Italian lawmaker opted for not dealing with this matter passing the “hot potato” to the Privacy Authority. In essence, the latter Authority shall be entrusted to upgrade the guidelines of the existing Code, actually partially revoked, while also being entrusted to provide exhaustive explanations and sort out all unclear aspects as provided for by the new GDPR. One of them is the new measure regarding the Privacy regulation register: to whom is it mandatory?  To all legal persons handling particular categories of data (a single employee would be enough), or exclusively over 250-employees-companies unless handling particularly “dangerous” treatment which might affect personal data? The Authority will have to issue the final verdict.


Massimiliano Albertini

PKF - Studio TCL Tax Consulting Legal  –

Genoa  –  Milan



TAG : Tax corner