Saga Italia changes name and widens its scope
Kerry Project Logistics is the new brand after the take over from the Asia-based group
Kerry Logistics Network Limited has rebranded its subsidiary Saga Italia as Kerry Project Logistics following the Italian’s company’s acquisition made in June, in order to support the company’s growth plans for its project logistics business line.
The rebranding process has started with headquarters in Milan and the country office in Dubai. By the end of November all Saga Italia entities will be officially renamed Kerry Project Logistics.
“Joining the Kerry Logistics network in June was an exciting new chapter in Saga Italia’s history. The rebranding as Kerry Project Logistics is the next logical step necessary to move forward as a strong unified brand and to take advantage of the recognition of being part of the global Kerry Logistics network” Marco Oriolo, managing director of Kerry Project Logistics and Saga Italia’s former owner, commented.
“Its specialised know-how combined with strategically located premises in Africa and Central Asia leverage the successful development of this business line within the global Kerry Logistics network,” the company said. “The one-brand approach will support a smooth integration, promote brand awareness, and demonstrate the close coalescence of both companies. Looking ahead, a uniform and strong Kerry Logistics brand with one common corporate identity for all employees shall be created.”
With the acquisition of Saga Italia, Kerry Logistics added three countries − the Republic of Congo, Uganda, and Egypt − to its network, as well as new offices in Kazakhstan, Turkmenistan, United Arab Emirates, Russia, and the US. “Our customers in the region are already benefitting from the synergies created by combining our project logistics expertise and Kerry Logistics’ strong network for road, rail, and multimodal freight services from China to Central Asia and the Europe, the Middle East, and Africa region” Thomas Blank, managing director of Europe for Kerry Logistics, said.